Google Ads and Meta Ads Management

Paid ads bring enquiries fast. We set up, test and optimise Google and Meta campaigns so every dollar is tracked to a lead, not just a click.

What's included

Paid ads are a test, not a bill

Paid advertising can bring enquiries within days, which is why it is so attractive. It can also burn through a budget quickly if the targeting is loose or the landing page does not convert. We treat every new campaign as a test with a clear goal, a fixed starting budget and a date when we will review the numbers.

The first weeks are about learning. We check which searches, audiences and placements bring people who actually respond, and we cut the ones that only bring clicks. A cheap click that never calls is not a win. We measure cost per enquiry and the quality of those enquiries, because that is what decides whether to scale a campaign up.

Google Search ads work best when someone is already looking for your service, so we write tight keyword groups and clear adverts that match what the searcher wants. Facebook and Instagram ads work differently. They reach people who have not asked for anything yet, so the creative and the offer have to earn their attention in the first second.

Tracking, landing pages and budget decisions

Most wasted ad spend comes from poor tracking, not poor ads. Before we spend a single dollar, we set up conversion tracking for form submissions, calls and WhatsApp clicks, so each lead can be traced back to the campaign that produced it. Without this, the numbers in your ad account only tell part of the story.

Ads send people to a page, and that page has to match the promise in the advert. We often build a focused landing page for each campaign, with one offer, one clear action and proof that the business is real. Small changes to the headline, the form length or the button text can change the result more than a bigger budget.

Each week we look at where the money went and move budget toward the campaigns that bring the best enquiries. We explain each change in your report, so the decisions are visible and you can ask questions before the next budget cycle starts.

Who this service is for

This service suits businesses that need enquiries quickly, want to test an offer before investing in SEO, or have a seasonal push to fill. It works best when you can answer new leads fast, because paid traffic is only as good as the follow-up.

Industry guides: Restaurants, Apartment communities, Local service businesses.

How pricing works

Ad spend is paid directly to Google or Meta from your own account. Our management fee is quoted separately and depends on the number of campaigns, platforms and landing pages. We recommend a test budget first, then scaling only what produces enquiries at a cost that works for you.

What to expect and when

In the first week we set up conversion tracking and check the landing page. Campaigns usually launch in week two, followed by a learning period of two to four weeks. After that we cut weak ads, move budget to the best ones and report cost per enquiry every month.

How we work

1. 01

   Share Your Goals

   Tell us what you sell, who you serve and what success looks like for you.

2. 02

   We Plan Strategy

   We pick the right channels, a clear budget and a timeline you can follow.

3. 03

   We Execute

   Our team builds, launches and runs everything, with a weekly progress update.

4. 04

   Results Delivered

   You get monthly reports on enquiries, cost per lead and what to improve next.

Common questions

Guides for this service

• How to Get More Leads in Car Sales: A Practical Playbook for Salespeople and Dealers
  Where car sales leads really come from, and the daily habits and dealership systems that produce more of them without relying only on floor traffic.
• Facebook Ads for Real Estate Agents: Seller Leads Within the Rules
  How agents can generate seller and buyer leads with Meta ads under the housing special ad category.
• Facebook Ads for Restaurants: Fill Quiet Nights and Private Dining
  How independent restaurants can use Facebook and Instagram ads to fill tables, sell events and grow direct orders.
• Facebook Ads for Dentists: Attract Patients Before They Search
  How dental practices can use Facebook and Instagram ads to reach local patients who are not yet searching.
• Google Ads for Cleaning Companies: Win Regular Clients, Not One-Offs
  How domestic and commercial cleaning businesses can run Google Ads that bring profitable regular clients.
• Google Ads for Physical Therapy Clinics: Book More Assessments
  How physiotherapy and physical therapy clinics can run Google Ads that fill assessment slots.
• Google Ads for HVAC Companies: Plan Budgets Around the Seasons
  How heating, ventilation and air conditioning businesses can run Google Ads that follow demand and fill capacity.
• Google Ads for Plumbers: A Campaign Setup That Pays for Itself
  A practical Google Ads setup for plumbing businesses that want booked jobs, not just clicks.
• Google Ads for Roofing Companies: Win Repairs and Replacements
  How roofing contractors can run Google Ads that bring both quick repair calls and high-value replacement projects.
• PPC Management Cost: What Agencies Charge and What You Get
  What small businesses usually pay for Google Ads and Meta ads management, how pricing works and how to compare quotes.
• Social Media Marketing for Apartment Communities: A Practical Guide
  How apartment communities can use social media to fill tours, follow fair housing rules and protect resident privacy.
• Restaurant Social Media Management Services for Small Businesses
  What restaurant social media management services include, typical costs, questions to ask and how to measure bookings from social media.

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